"A target market is a group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the need of that group, resulting in mutually satisfying exchanges."(MKTG 9th edition, pg. 48) Target markets are a crucial role to any business. by having a target market, and providing them with what they need you are able to have a competitive advantage, which is"...a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition"(MKTG 9th edition,pg 23) The target market for my particular product will be parents with small children. My product provides kids with something they desire, along with giving them some of the vital nutrients that they need in order to grow up happy. I believe that my product is best suited for this market due to the nature of the product as well as the fact that the only people who will really need chocolate milk on a instantaneous and regular basis is parents with small children.
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