Thursday, September 15, 2016

EOC Week 10: What are the Benefits v.s. The Features

In regards to chocolate, well, what is there to say? It's just chocolate. there isn't much you can do to change it. What you can do, however, is change the lifestyle that revolves around it. They key is to find a problem and solve it...just with chocolate. For my product, Instant Moo, It serves the simple purpose of giving kids a chocolaty fix on the go. However, it is more then that. It's key feature is that it doesn't spoil, and it is pack with nutrients. This gives my company a distinct competitive advantage. The feature of my product is the fact that it is simple to use and make, even a child could do it. 


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