Business Mission Statement

According to the book, my mission statement "should focus on the market or markets the organization is attempting to serve rather than on the good or service offered."(MKTG, 9th Edition, 21) and establish  "...boundaries for all subsequent decisions, objectives, and strategies."(MKTG, 9th Edition, 21).  Based off of this, My businesses mission statement is as follows. Here at Instant Moo our number one priority is your children! We understand their want, nay, need for instant chocolate gratification, why is why we provide that need at instantaneous speed. However, we also understand parents need for healthy children. This is why we also make it our duty to pack as much nutrients as a child needs into our products.  These nutrients include protein, carbohydrates, calcium, Vitamins A&C, and many more. We know your children's health and happiness is important to you, and it is important to us as well. You can trust Instant Moo to provide kids with all they need to promote a happy and healthy lifestyle!!