Business Situation or SWOT Analysis

For this next section I will make a SWOT analysis of my bushiness. What is that? Well, according to the book its a company's "internal strengths (S) and weaknesses (W) and also examine external opportunities (O) and threats (T)." To start, I will examine the company's Strengths and weaknesses. According the the book "When examining internal strengths and weaknesses, the marketing manager should focus on organizational resources such as production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technology." Strengths Instant Moo has is low production costs, and employee capabilities. The product is fairly easy to make, and doesn't require much. It's mostly just powerized milk, cocoa powder, and sugar, mixed with vitamins and minerals. After that, there isn't much needed besides mixing it together and packaging it. The weeknesses of my company mainly false on brand recognition. It's a new brand, that has major competition from brands like Nesquik. However, the company differs from them by the fact that it is mixed with water, not milk. Opportunities my company could possibly have is be implimented in either convenience store, or possilbly schools.  Threats would be from bigger company's stealing my idea, and producing it on a scale I cannot compete with.